With offices in Stockholm and Oslo, we label ourselves as a brand studio that works in the intersection between brand development and customer euphoria. We operate within the areas of insight, concept and playout and have done so with great passion for the last 10+ years.



The beginning is all about research and analysis to identify insights about the product, market, competitors, trends, needs and drivers. And we do this with a focus on your business goals combined with the perspective of the consumer. This is where our long experience from working with different communication challenges comes in handy, combined with our strategic and creative mind.



This is the heart of what we do. With the insight-conclusions as a springboard, the concept phase starts with brand- and communication-strategy that defines your brand’s long-term position and value proposition. Through the brand platform, the direction we’re heading for is clear.

The consequences of having the insights and strategy aligned is a solid foundation that makes it possible for communication concepts to reach their full potential. As with every other step, we approach the challenge with our minds wide open, developing ideas and prototypes for what and how to communicate, as well as marketing- and multi channels plans.



This is where the rubber hits the road! From our key insights and conceptual explorations we now go into actual asset production – anything from outdoor campaigns to brand identities, manuals, web design, on- and offline activations like print ads, films, animations, banners, content, social media ads, events, direct marketing, loyalty programs, internal communications, employer branding etc. In other words – we got you covered. 


These are our four keynotes for healthy and successful branding, marketing and relationships.


Relevance is bliss

To be a successful company today, it´s simply not enough to have the best product or service – you have to be and stay relevant to your customers.

This is why we always start in the customer journey when we take on new projects. Because when we really understand your customers, we have a better chance at entertaining them. A customer journey shouldn’t have any side tracks or dead ends. We’ll help you assure it doesn’t.



Our clients often come to us because they see their market changing and they feel that they need to adapt. We can definitely do adaptations, but we would rather push our clients towards Unicornism – which is the next level in brand evolution. If we only adapt, we will end up as clones of todays market leaders – but as unicorns we will set the standards of tomorrow.


Baseline + guitar solo

Baseline + guitar solo is about the long term value in everything that we create here at Roi Division. We know that you can get some traction with a spectacular brand film or campaign, but without the proper ground work such as internal activation and the basic tools for change, you are bound to waste your money. We focus on the holistic consequences of brand development were all aspects of change align – creating a perfect symphony


Dare, my darling

To dare is a prerequisite for change. Change is an appealing thought, but changing can be scary and hard work. That is why you need people from the outside to help facilitate this change, you wouldn’t try fix cavities on yourself, right? Sometimes this is people that you don’t know, and who you haven’t worked with before.

Dare, my darling is about the mutual trust that we emphasise in our client relations. We trust that they know their business and that they grant us the same trust.