Viasat is one of Sweden’s biggest TV broadcaster and VOD operator.
5 years of developing their loyalty program resulting in 4 films; celebrating Viasat’s customers birthday in a personal way.
The enitire broadcast industry had a high percentage of dissatisfied customers in 2011. Viasat wanted to be first to make the costumers feel appreciated and seen.
The customers need to take the front stage without selling them anything. That was our starting poin
We developed a loyalty concept called "Viasat Ger Tillbaka" (Viasat Gives Back).
Since 2012 we have produced one film each year where we celebrate our customers birthday in a personal way.