During the spring of 2017, and starting with a grand opening in February, Berwaldhallen invited their visitors to an art installation event called Himmelsk Mekatronik (Celestial Mechanics). The installation was inspired by Apollinaire's visual poetry and displayed in the foyer of the concert hall.
To develop a visual identity and the marketing material for the event.
To strengthen the brands of Berwaldhallen and The Swedish Radio Choir and to establish their position as being innovative and aesthetically high-minded.
People interested in tech and science, who are very aware of trends.