Äntligen finns det mindre på nätet
With the increasing popularity of e-shopping comes the decline of shopping in regular stores. My Mall offers a web platform for small shops, who don’t have the means to produce their own e-shopping sites.
Based on the insight that the smaller shops are being overshadowed by the bigger players like Amazon and Zalando, we developed a marketing strategy where My Mall will fight for the local stores and give them bigger space.
In a time where you, of course, can find everything you can think of online – we created a campaign stating that there’s now less on the internet. For all of you not acquainted with Swedish, “Mindre” means both “smaller” (in the sense “smaller size”) and “less”.