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Co-creating strong & meaningful bonds between company & customer, through vibrant & relevant brand experiences.


Elevator Pitch

We are ≈ 10 multitools in an office box equipped with the best view in town. We label ourselves as a brand studio that works in the intersection between brand development and customer euphoria. We operate within the areas of insight, concept and play-out, and have done so with great passion for the last 10+ years.


We do:



Research, Analysis & Insights to understand:

> The Product
> The Market
> The Consumer
> The Competitors
> The Trends


> Communication strategy & platform
> Advertising concept & campaign
> Digital and social media strategy
> Multi channel plan and content strategy


> Brand identities and manuals
> Web design
> On- and offline activation: Ads, films, animations, banners, content, social media, events, direct marketing, loyalty programs, employer branding, etc.


Our keynotes

These are our four keynotes for healthy and successful branding, marketing and relationships.





Our clients often come to us because they see their market changing and they feel that they need to adapt. We can definitely do adaptations, but we would rather push our clients towards Unicornism – which is the next level in brand evolution.

If we only adapt, we will end up as clones of todays market leaders – but as unicorns we will set the standards of tomorrow.



Relevance is bliss


To be a successful company today, it´s simply not enough to have the best product or service – you have to be and stay relevant to your customers.

This is why we always start in the customer journey when we take on new projects. Because when we really understand your customers, we have a better chance at entertaining them. A customer journey shouldn’t have any side tracks or dead ends. We’ll help you assure it doesn’t.



Baseline + guitar solo


Baseline + guitar solo is about the long term value in everything that we create here at Roi Division. We know that you can get some traction with a spectacular brand film or campaign, but without the proper ground work such as internal activation and the basic tools for change, you are bound to waste your money. We focus on the holistic consequences of brand development were all aspects of change align – creating a perfect symphony.



Dare my darling


To dare is a prerequisite for change. Change is an appealing thought, but changing can be scary and hard work. That is why you need people from the outside to help facilitate this change, you wouldn’t try fix cavities on yourself, right? Sometimes this is people that you don’t know, and who you haven’t worked with before.

Dare my darling is about the mutual trust that we emphasise in our client relations. We trust that they know their business and that they grant us the same trust.