ROI care

Hand us the soap

Spontaneous applications - we love them. And over the years there have been quite a few coming our way. Some have led to employment while others may not have been fully relevant to us.

So, in an effort to make it easier for all - for us at Roi and for you who want our attention - we have put together this little exercise.


The task

At Roi Division we often dream about having our own hand soap brand. Ehm… maybe not entirely true, but let's go with that for the sake of this exercise.

How do we dramatize the brand essence of Roi Care in a way that no other brand can claim?

We want you to explore some possible communication concepts, visual treatments, activation ideas etc, to dramatize the new positioning. It doesn't have to be detailed stuff, just some good ideas on how to get this soap-dream going. Present your ideas with reasoning, in what format you feel is appropriate.

Try to include the following aspects
(if you think they make sense):

• Some market overview/insights.

• What other companies or sectors can serve as inspiration?

• What makes the customer experience different & great?

• How can we make it bang?

• Design – look and feel