Tired of Smoking? Have a Sip!
A non smoking Generation
To get bloggers to write about youth and smoking, we designed the fictive product Nicotine Water from the also fictive company Nordic Tobacco Group. A box containing a product sample, a letter signed by the chairman of Nordic Tobacco Group and an envelope marked »Cooperation Agreement« was sent to selected bloggers. Inside the envelope there was actually a letter from A Non Smoking Generation.