The Remote Control Simplifier

Viasat
 

Do you ever wonder what all the buttons on your remote control are for? A lot of Viasat customers do too. To make more of them discover Viasat’s streaming service Viaplay, we designed a case for their remote control, showing in a few simple steps how to get started. The case was sent as an addressed direct mailer. 

Results
The campaign beat the objectives with 100 %. Also, the customers continued to use Viaplay after the campaign. The observation value was a stunning 91 %, which is the third best result ever measured by Bring. 

The campaign won a Gold in Guldnyckeln 2012 and made it to the final in DMA ECHO Awards 2012, where it was awarded with an ECHO Leader Award.