Restaurant At Home
Linas Matkasse wanted to compare their inhouse produced direct mailer with one produced by an advertising agency. We started off as we usually do when it comes to direct communication – with analysing whom we were talking to. Depending on the target group, we emphasised different food bags and tested different triggers. For the design, we borrowed the style from a typical restaurant menu and named the »restaurant« after the name of the addressee – »Restaurang Lundkvist«, »Restaurang Olsson« and so forth.
On average, our direct mailer got a 36 % better result than the inhouse one. It also got nominated in Guldnyckeln 2015.