Throw it at Payex
Way too many companies are spending way too much time on things they'd be better off not doing, like handling invoicing, payment reminders and debt collections. Enter: PayEx, experts in payments. We were asked to create a direct mailer that would make potential customers interested in meeting PayEx. We wanted to get away from the »Sell-your-invoices-approach« that is so common in the factoring business. The focus was on making the target group understand that there was money to be saved if they’d let PayEx do the work. A direct mailer with a letter, a mini basketball hoop with the text »Träffa PayEx« (which has the double meaning »Meet« and »Hit« PayEx) and a booklet with examples of things you could throw on PayEx. The campaign resulted in twice as many leads as estimated.